Edouard Heuer founded TAG Heuer 1860. The company quickly became synonymous with precision timekeeping with watch models used by professional drivers. Notably, TAG Heuer became the first Swiss watch company to be worn by an astronaut in space in the 1960’s. With visible inner working and several metallic finishes, the TAG Heuer watch brand reflects both style and attention to detail for the modern-day wearer. Often spotted on the big screen, TAG Heuer watches are worn in movies such as Jack Reacher, Inception, Rush, and Jason Bourne.