The fashion label Diesel was founded in 1978 by Renzo Rosso. Known for trendy, bold, youthful designs, the Diesel brand flourished in the 1990 and is a leader in the fashion world with their trend setting collections. Diesel watches stand out with their bold design, high tech features, and wide bands. Diesel continues to create innovative and unique Italian designs for its customers. Celebrities have like Taylor Swift, Brad Pitt, and Kate Middleton have been sighted wearing Diesel.